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Insights / March 22, 2016

Repositioned, Redesigned, Refocused: SfG 5.0

By Abby Breyer

Software for Good started out with a clear mission: build good software for good clients. But after 12 years of growth—in terms of team size, capabilities, and clients—our mission and message became less clear. We realized people knew we did “good” work, but they didn’t really know what that meant. Truthfully, it was hard for us to define, too.

So, with the help of our friends at jabber logic, we dug in and asked the hard questions: Who are we? What do we really want to do? Who are our ideal clients? What makes a project “good”? What makes a client “good”? And how do we build a brand that clearly conveys all of this?

SfG 5.0 (as we lovingly refer to our new website) is the culmination of our efforts over the last few months. And, as it turns out, who we are and what we do can be summarized in one pretty simple statement:

We bring people and tech together to solve complex world problems. 

Behind those words is a well-defined client base, scope of services, and list of causes where we plan to focus our efforts:

People: Social Enterprises, Large Nonprofits, Benefit Corporations, Educational Institutions, Corporations
Tech: Mobile Application Development, Web Application Development, Design, UX, Digital Strategy
Problems: Climate Change, Hunger, Human Rights, Renewable Energy, Health Care, Education

We’re proud of the work we’ve done to date, and excited to move forward with clear direction and a strong mission. We hope you’ll take a minute to click around the site and share your feedback.

Or, better yet, contact us to get started on a good project of your own. Together, we can change the world.