Using Empathy to Bring People Home

About this Project

The Project-Based Section 8 subsidized housing wait list process is overwhelming, complicated, inefficient, and time-consuming for everyone involved. But no one more so than renters. That’s why HousingLink, a well-known nonprofit affordable housing resource, came to Software for Good with a big idea: Housing Hub, a centralized wait list platform for renters and property managers that would offer a simplified and more transparent solution. Revolutionary, really.

While the HousingLink team had completed extensive research and planning, including rough wireframes of the platform, they wanted us to validate their findings and provide strategic recommendations related to the platform and overall user experience.

During this initial phase of work, the Software for Good team completed a series of in-depth interviews with property managers, renters, case managers, social workers, and government agencies. From this, we came back to HousingLink with distilled feedback, a series of strategic recommendations, and five user personas. Our strongest suggestion? Make empathy the platform’s biggest feature, and keep the situations, motivations, and challenges of those five personas front of mind as we move into development.

With user input fresh in our minds, we began developing clickable prototypes — a mobile-first version for renters, and a desktop version for property managers. The renter prototype walks users through the process of searching for and applying to open Project-Based Section 8 wait lists. Minimal copy, clear calls to action, and visual cues instill confidence and make it user-friendly for individuals who are in stressful situations. For property managers, the tool offers unique features and a user-friendly dashboard where they can create, view, and manage wait lists and easily communicate with renters.

After testing the prototypes with prospective users, our team gathered and distilled additional feedback that will influence and inform usability, functionality, and features as we move into development. After our thorough strategy and UX phase, we are now well into design and development for Housing Hub.

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Strategy & Product Development, User Experience Design, Mobile and Web App Prototyping, User Interviews, User Testing


Sketch, Invision

HousingLink Housing Hub prototype