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Insights / May 16, 2016

Be a Cliché

By Abby Breyer

During a recent Slack chat over Apple’s new MacBook lineup, the phrase “bougie faux-premium colors” was uttered by one of my colleagues in response to the new rose gold option. Cue a chat full of guys hating on the pink computer.

I piped up:

Screen Shot 2016-05-12 at 2.29.24 PM

And then threatened to bring my bougie faux-premium color loving self to the office along with a Mariah Carey playlist and a glitter bomb.

Is there anything more cliché than the only girl in the room liking the pink computer? Nope. Is there anything more cliché than all the boys hating on the pink computer? Nope.

Do I care? NOPE.

Yeah, yeah, yeah. I know you discovered that now popular band first. And you would never go to Starbucks because that is, like, way too mainstream for you. I get it. You are different. You are special. You are not like the rest of us schmucks. You are many (cool, unique) things, but you are NOT a cliche.


The jig is up, friends. Stop trying to pretend you don’t love dancing like no one is watching and long walks on the beach. The beach is the best and you know it. So this week, be a cliché. Let go and openly enjoy all the expected, popular, mainstream crap you secretly love. Things become popular for a reason, and that reason is that they make people happy. So go on. Eat McDonald’s french fries and listen to Justin Timberlake’s new song and BE HAPPY.

It’s fine to hate the pink computer. But there’s no shame in loving it, either.